Why Waterless Skincare?

You may have noticed that many products list “aqua” or “water” as an ingredient in the INCI listing. Here’s why we’ve chosen to go waterless in our skincare formulations…

  1. Better for you

With a typical moisturiser containing up to 85% water in its formulations – often used as a cheap bulking agent – it’s no surprise that the cosmetics industry uses trillions of litres of fresh water every year during the manufacturing process; from extraction, to cleaning, to what we put on our faces.

Instead of using this vital commodity, we use extracts and actives which are proven to make a difference to your skin whilst still achieving those luxurious textures. Yes, it may increase our costs, but we believe that beauty shouldn't cost the Earth, which is why we’ve chosen to reduce our profits to make genuinely efficacious and sustainable products accessible with regards to both availability and price.

2. Better for others

We love our planet. And we realise that we only have one of them. One of them and 8 billion of us. And although our world may be 70% water, only 3% of that is actually fresh water – the kind we rely on in everyday life.

There’s no hiding from it; with our population growing at an exponential rate, combined with the impact we’re having on our planet, demand is outgrowing supply. It’s thought that by 2025, two thirds of the world’s population will face water shortages. We believe there's a better use for this vital resource than being used in our beauty products.

3. Better for our planet

Climate change and consumerism is having a catastrophic affect in our planet. Wetlands are actually disappearing three times faster than our forests, but they store twice as much carbon and are home and depended upon by thousands of species critical to our ecosystem.


And it doesn’t stop there …

We are constantly looking for ways to reuse or reduce our water usage in the manufacturing and extraction process, many of which are entirely waterless, alongside our formulations. We've also developed our products to ensure as little water is needed during use as possible. So instead of using this vital commodity to create our skincare range, all of our products are filled to the brim with skin-benefiting ingredients which are kind to you and our planet.