With a deep-rooted background in the beauty industry, the founder of True Skincare gained invaluable insights while leading marketing efforts for numerous premium beauty brands. They discovered the stark reality of production costs, the hefty premiums charged by brands, and the lack of stringent regulations, especially concerning claims in the natural and organic beauty sector. Consumers often faced compromises: either paying inflated prices for products labeled "organic" without substantial backing, or sacrificing quality, aesthetics, and ethics for affordability.

Driven by a passion for beauty and fairness, they embarked on a mission to create a skincare brand that defies these norms. Their vision was to craft products that demanded no compromises—certified organic, natural, and effective, all wrapped in beautiful and sustainable packaging. They made a deliberate choice to lower margins, ensuring these exceptional products were accessible to everyone.

Their commitment to inclusivity resonated with stockists who shared this vision, and the positive feedback from customers has been truly rewarding. TRUE Skincare was born from a desire to democratize beauty, making exquisite organic products available to all, because beauty should availble to everyone.

Now owned by leading professional natural skincare manufacturer, Monuskin, True skincare looks to add new effective skincare ranges derived from natural ingredients and maintain an affordable price point.